Marketing Manager

What you'll be doing
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‍You are responsible for Divital's entire marketing strategy, ensuring that our innovative solutions reach the right target audiences. You will manage the entire marketing funnel — from brand positioning and lead generation to actively supporting sales in customer acquisition.
This position combines digital marketing, performance marketing, content marketing, event marketing, and traditional marketing into a versatile full-cycle marketing role with significant responsibility.

Einleitung

Aufgaben Erforderlich Wünschenswert Benefits

Aufgaben

Full-Cycle Marketing Management

Planning, implementation, and continuous optimization of Divital's entire marketing activities
Development of integrated marketing strategies for digital and traditional channels
Responsibility for the positioning and further development of the Divital brand
Management of all marketing activities along the customer journey

Digital Lead Generation & Growth Marketing

Development and implementation of lead generation strategies across all relevant digital channels
Planning, management, and optimization of new customer acquisition campaigns
Generation of qualified leads for sales and business development
Establishment of scalable marketing processes to support company growth

Social Media & Content Marketing

Development and implementation of social media strategies on platforms such as LinkedIn, Facebook, Instagram, YouTube, and other relevant channels
Creation and management of target group-relevant content
Community Management and continuous performance optimization

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Campaign Management

Planning, implementation, and analysis of marketing campaigns
Managing cross-channel campaigns with a focus on reach, lead generation, and conversion
Conducting A/B tests and data-driven optimization
Analysis of relevant KPIs and creation of performance reports

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- Planning, implementation, and continuous optimization of all Divital's marketing activities
- Developing integrated marketing strategies for digital and traditional channels
- Responsibility for the positioning and further development of the Divital brand
- Managing all marketing activities along the customer journey
‍
Digital Lead Generation & Growth Marketing
- Developing and implementing lead generation strategies across all relevant digital channels
- Planning, managing, and optimizing campaigns for new customer acquisition
- Generating qualified leads for sales and business development
- Building scalable marketing processes to support company growth
‍
Social Media & Content Marketing
- Developing and implementing social media strategies on platforms such as LinkedIn, Facebook, Instagram, YouTube, and other relevant channels

- Creation and management of target audience-relevant content
- Expansion of digital reach and brand awareness
- Community management and continuous performance optimization
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Campaign Management
- Conception, implementation, and analysis of marketing campaigns
- Management of cross-channel campaigns with a focus on reach, lead generation, and conversion
- Execution of A/B tests and data-driven optimization
- Analysis of relevant KPIs and creation of performance reports

Erforderlich

Several years of experience in marketing with responsibility for multiple marketing disciplines
Demonstrable experience in digital lead generation and campaign management
Experience in managing social media channels and digital marketing initiatives
Strong understanding of marketing funnels, customer journeys, and conversion optimization
Business-fluent English skills at C1 level, both written and spoken

Wünschenswert